What They Did Right - Specific Audience Targeting with Emotional Messaging. After Squarespace added the Google Search Keywords option to the analytics we learned some really valuable info about what people were searching for before landing on our website! – Why? And yet, Airbnb found a way to not only stay active on social media but actually help with the current situation. Even with the best social media management tools and an excellent social media strategy example on hand, you’re definitely going to want to look at the following tips. This is a brilliant strategy for fostering customer loyalty and improving brand image, while actually being helpful. Then, find witty comments to reply to some of those and post them on your social media. So, start meaningful conversations with your audience and foster long-term loyalty by forging stronger customer relationships. I might sound paranoid, but the more official documentation for things like this, the better. Don't think this is passé, oh no no, this is classic. And these are especially centred around women’s empowerment, inclusion, diversity, and breaking beauty stereotypes. Who would like to see this? You might want to revisit your data to create a case study or present your findings in a new way. What They Did Right - Use Gamification to Drive Engagement. Make a Facebook page, tweet, snap a pic for Instagram. Vous pouvez mettre en place des notifications pour vous assurer de répondre en temps réel aux commentaires et questions de votre public. The same way you would put together an award show entry, you have two very important things to do. Some examples of our digital marketing - facebook, twitter, instagram, google+ & linkedin. Wondering how to build a social media management portfolio for your freelance social media management business? Key Qualifications & Responsibilities. At a time when most countries have stopped travel and transportation, the hotel and hospitality industry has borne the brunt of it. A little self-promotion every now and then is fine, especially if it comes in the format of delivering information. Then, they ask people to check out their Stories/Highlights to learn these people’s stories. This campaign aimed to promote more acceptance of diversity and get people to be more inclusive when they see people who are different from them. What do social media portfolio examples … This is similar to the “free-trial” strategy but works for media and publishing brands that offer paid content. A Step-By-Step Guide to Create a Social Media Portfolio. Just know that I crafted messaging, key art taglines, and wrote social copy. This is yet another example of how companies are dealing with the crisis and leveraging social media marketing tactics to their advantage. And you understand the benefits of a dedicated place for customers to interact with your brand. Recently, they gave their social media content strategy a twist by posting pictures taken at beautiful locations and asking people to guess where the picture was taken. Scope of w Furthermore, include any management work, campaign or reports you have done. Ah, how times have changed. Tweetdeck – Un outil social media flexible, il vous permet de suivre des timelines personnalisées, des listes et recherches, ainsi que de lier des comptes. Link it in the comments below! This is a good time to start using live videos if you haven’t done so already. This portfolio covers social media business using Facebook, sales revenue, creating soft sell, creating hard sell and create teaser to attract customer. 8 minute read. And, if you look at the most successful social media marketing examples, you will see that the common theme is content that resonates with the target audience. William Applicant 123 Main Street New York, NY 10036 (123) 456-7890 … Make your portfolio around the kind of work you want to do, and add your best work as samples. To be in trend and keep up – in these communications you need to use social media portfolio examples. This is another great example of a marketing campaign that uses social issues and powerful messaging to attract attention and get engagement. With their “The Best Men Can Be” campaign, Gilette tried to break stereotypes about how men are “supposed” to be. It does not necessarily have to be a brand. Professional associations? They also used two brand-specific hashtags for this campaign #YourArmyNeedsYou and #FindWhereYouBelong. L’humour est une stratégie en social media à manier avec doigté. They often repost pictures of their customers wearing Daniel Wellington watches and encourage them to post more such pictures to get featured. As a digital strategy, social media … Now that you've created this valuable personal asset, don't let it go to waste. They used social media to promote this offer and drive traffic from their social media accounts to their website. To do that, they decided to break all societal stereotypes associated with millennials and give it a positive twist. C'est la vie. Gilette created a video for their YouTube channel that broke these stereotypes to show what men can be. Live videos are all the rage these days as these help people connect online when they are practising social distancing in real life. The best social media campaigns are those that manage to hit a nerve with their intended audience and this video did just that. Just because your operations have stopped does not mean that you can’t post on social media. They would take a negative habit associated with millennials and show a positive characteristic that can be associated with it. You’d be hard pressed in 2015 to find a company that isn’t using social media. The best part about this campaign was that it took advantage of the current social sentiment of people celebrating Pride month. It will make you more memorable over other candidates and give you an edge as you’ll be able to show the work you’ve done, rather than just talking about it. Get creative! This has a great impact on the growth structure. Images are your friend. Turned a bad situation around by creating an offer that helps people and wins them new customers at the same time. By finding a complementary or related brand that you can collaborate with. Today, all areas of our lives are tightly interwoven with social media – be it family, friends, work or leisure. The target audience, in this case, were men and they received the video very well because it helped break stereotypes. Provided free access to resources as a means to attract new prospects. ☝ While those are presented as challenges, most of them actually help build the beginnings of a perfect target audience. Remember, while it’s good to know what your team did, when you’re being considered for a job, they want to know what YOU did as part of that team. For instance, if you are good at marketing, create social media marketing portfolio; likewise, if you enjoy management, create social media manager portfolio. Connecting with people in such a personal way is good for any brand in the long run, as they will be loyal customers long after the situation has passed. Download this baby as a pdf and print it out, add it to Slideshare, then take that link and embed it into blog posts (like this), put it on your LinkedIn profile, share it to email and social media. Their goal, at this point, was to spread brand awareness get as many people to try their free trial as possible. Do I need to have a social media portfolio? reposting pictures taken by their customers. They are still doing the same thing that they were doing before, i.e. (Aside from protecting yourself legally, it's also really just common decency, right?). What They Did Right - Provided free access to resources as a means to attract new prospects. In their latest campaign, Dove posted pictures of women from all walks of life and highlighted their unique qualities and characteristics. What They Did Right - Ran a cross-channel promotion for an engaging live video. HBR followed a similar strategy as many of the other brands are doing during this crisis. Social media marketing is not as easy as just posting content regularly. Moreover, it makes people feel special as a brand replies to their comments and posts in such a public manner. You can try a similar strategy by running a competition or giveaway that encourages free trials. This strategy got them higher engagement on their posts than they normally did, as people comment on these pictures with their answers. This combines two social media marketing tactics—the use of humour and cross-channel promotion. At this point it’s important to remember that you’re not offering generic social media management services, you’re providing SMART goals and objectives. Used a competition to get people to try their product. What They Did Right - Turned a bad situation around by creating an offer that helps people and wins them new customers at the same time. The idea is to accept and love everyone, no matter who they are and how different they are from us. 5 min read. You’ve got tons of competition because the barrier … Your grandma? F E B R U A R Y 2 0 1 6 R e a n n o n M u t h S k y l a r k M e d i a C o n s u l t a n t s 2. Not only this, but they also promoted the event on different platforms and streamed it on both YouTube and Facebook simultaneously. Showcasing a social media portfolio might in some cases come off as a challenge; it's not a traditional portfolio-type-of-display like a photographer or graphic designer might have. This challenge will attract Fortnite users to the Houseparty app to play the trivia game. Therefore, it is safe to say that for well-established brands that don’t have a lot of content that they can share regularly, this is a good strategy. Add it to your website, your LinkedIn page, your Google+ and YouTube pages (if possible). Recently, they launched a Fortnite trivia game (in collaboration with Fortnite) for their users. Check out the social media pages of these brands to see what they are doing and how they are winning the social media race. Some brands also ask people to mention them to get featured, but hashtags are better because using hashtags you can keep track of all the UGC generated through that campaign. As for their hashtag strategy, they used a branded hashtag #ExtraShotOfPride and a popular industry hashtag #Pride for their posts. right; Social Media Marketing Manager January 2015–December 2018 Thirst Media, New York, NY. Social Media Portfolio. Use these insights to formulate your own, 15 Step Social Media Marketing Strategy for Businesses in 2020, Top 44 Social Media Marketing Agencies for 2020 (Updated November), Daniel Wellington #WheresWellington Campaign, British Army’s #YourArmyNeedsYou Recruitment Campaign, 13 of YouTube’s Highest Paid Stars Right Now. These brands have learned the secret to social media marketing success and you can learn from their strategies. Aw, well that's cute. - Piggybacked on the Popularity of an Existing Trend, - Focused on a Cause That Resonates With Their Audience, - Specific Audience Targeting with Emotional Messaging, Check out the social media pages of these brands to see what they are doing and how they are winning the social media race. They used both Instagram posts and Stories for this campaign and used attention-grabbing visual imagery to get people to click on them. This is an interesting way of getting people to try out their platform and use their features, as you don’t need a paid plan to participate. It was already used by numerous companies for business calls but became more relevant during the coronavirus crisis as more people started working from home. Updated on 2020-07-07. However, they have added an element of gamification by making it a fun guessing game. The lesson here is to stay active on social media and find ways to stay relevant, even if your business operations have halted. This is yet another example of how companies are dealing with the crisis and leveraging social media marketing tactics to their advantage. series where people can connect with mental health experts to ask questions and share their problems. I believe that you can’t be scared of social media and you have to teach students that social media is a tool. As discussed earlier, a lot of social media marketing in 2020 revolves around the coronavirus pandemic that brought the world to a standstill. Check out some of the projects I worked on in 2013 and 2014. They offered free access to resources that can help people deal with the difficult coronavirus situation. They also shared this video on Twitter and it got thousands of likes and retweets because this was something people could relate to. How it works is that Zoom users need to share a picture or video using its virtual background feature. The chance to get featured on the brand’s official Instagram account is the motivation for them to share their pictures. Before you take any information or asset, check with your client or boss and confirm you will not be violating any contracts by accessing this information for personal or business gain. Unlike award shows, you are not limited to 5 images and a spot for a link. And, this obviously benefits the brand because they get tons of mentions and free content to post on their social media. This is a recurring competition and every month, three winning entries will be awarded branded items as prizes. Secondly, don't mess around: get PERMISSION. In the above example, for instance, they replied to a tweet on Instagram by posting the reply in the caption. In this particular example, HBO used a popular show to get more people to register for their free trial. → Get the free social media analytics report template. This will benefit you in several ways. Second, it encourages more customers to post about your brand to get a chance to be featured on your page. While some of these original Slideshare presentations had almost 500 views, I opted to take them down and add in more details. 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